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Incentives, not intentions, drive the outcome
People understand incentives. They understand what is good for them and what isn’t. They aren’t moved by the noble intention; they are more concerned by what’s in it for them.
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Go beyond the obvious
Sometimes, like an iceberg what is not visible is more important that what is visible and obvious.
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When the patriot met the economist
An imaginary conversation between the patriot in me and the economist in me.
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If you are in business, there is only one god
If you are in business, you should pray to only one god – the customer.



