Bed of Procrustes

The Bed of Procrustes is a metaphor for fitting reality to meet the reality to our internal narratives rather than the other way around. When we confront our Bed, better to discard it than to behave like Procrustes.

To persuade

Ben Franklin said to persuade you must appeal to interest. In the blog I have provided 3 case studies on how people have convinced the other party to get wonderful results!