5th law of Incentives
This blog is about the 5th law of incentives which says that to change outcomes, you need to change incentives.
This blog is about the 5th law of incentives which says that to change outcomes, you need to change incentives.
Never, ever, think about something else when you should be thinking about the power of incentives.
People understand incentives. They understand what is good for them and what isn’t. They aren’t moved by the noble intention; they are more concerned by what’s in it for them.