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Interest upon Interest

Compound Interest is the eighth wonder of the world.

Author: Vikas Kasturi

I am a value investor, based out of Bengaluru, India. I use this website to write about my thoughts and ideas. You can reach me at vikasmkasturi@gmail.com.
Written by Vikas KasturiMarch 4, 2021

Dhoni and the peak-end rule

Why endings matter.

Written by Vikas KasturiFebruary 22, 2021

How we make ourselves miserable

We humans use anchors to help interpret situations.

Written by Vikas KasturiFebruary 18, 2021February 18, 2021

What you incentivize is exactly what you’ll get

Never, ever, think about something else when you should be thinking about the power of incentives.

Written by Vikas KasturiFebruary 9, 2021February 9, 2021

Win-Win

Business models built on win-win relationships are more sustainable and less prone to risks.

Written by Vikas KasturiFebruary 5, 2021February 5, 2021

Extremistan – Mediocristan

The idea of Extremistan and Mediocristan is powerful and can help find investment ideas.

Written by Vikas KasturiOctober 7, 2020

Gordian Knot

This is a blog on the mental model of Gordian Knot.

Written by Vikas KasturiSeptember 16, 2020October 12, 2025

Invisible but real costs

This blog explores the opportunity costs of banning products from some countries.

Written by Vikas KasturiSeptember 14, 2020October 12, 2025

Incentives, not intentions, drive the outcome

People understand incentives. They understand what is good for them and what isn’t. They aren’t moved by the noble intention; they are more concerned by what’s in it for them. 

Written by Vikas KasturiAugust 26, 2020August 26, 2020

Go beyond the obvious

Sometimes, like an iceberg what is not visible is more important that what is visible and obvious.

Written by Vikas KasturiAugust 14, 2020October 12, 2025

When the patriot met the economist

An imaginary conversation between the patriot in me and the economist in me. 

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